Why choose Lucent for financial advice and guidance?

Why Lucent?

Lucent Financial Planning are friendly and down to earth. We pride ourselves in being extremely approachable where no question is a silly question!

We are experts in what we do and work with our clients because you have one life and you know how you want to live it.

  • You may need some inspiration on what options are available to you.
  • You may need full holistic advice on everything or on one particular thing.
  • You may have a complex situation and don’t know how to reach your objectives.

Our mascot, Penny, shows how clients benefit from our holistic approach to individuals and their finances.

Let us help you to live the life you want, sooner and to its maximum!

Penny shows client benefits

Lucent Financial Planning are proud to be Chartered Financial Planners, and an Associate Firm of the Personal Finance Society 

‘Chartered Financial Planners‘ status allows firms to demonstrate their professional commitment to raising standards of knowledge, capability and ethical practice.

Chartered firms must ensure staff members acquire and retain the necessary knowledge and skills to deliver the highest quality advice. They must also work in an ethical manner that places clients’ interests at the heart of the advice they give.

With fewer than 300 firms of ‘Chartered Financial Planners’, it remains an exclusive and valuable distinction.

‘Associate Firm‘ status demonstrates a firm’s voluntary adoption of the professional standards and principles set, placing clients and staff at the heart of its culture and focus.

Genuine professionalism has never been so valued – or so necessary. The titles awarded by the CII and PFS are today’s “gold standard” of excellence and integrity.

"EXCELLENT STANDARD... OUTSTANDING"

(Network Direct Ltd, A Network authorised and regulated by the Financial Conduct Authority)
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We get top marks from the auditor, and our clients are living the lives they want.

We saved one family hundreds of thousands of pounds in tax penalties, we allowed another client to retire three years early (without losing any income), and proudly declared one couple were millionaires (earlier than expected).

To make sure that we adhere to the highest standards, we work with Network Direct Ltd who are authorised and regulated by the Financial Conduct Authority. As part of our yearly review, Network Direct said:

“Your business quality remains at an excellent standard and your enhanced qualifications have continued to deliver your further expansion in the market place. Your company has been recognised for its new business and client service excellence.

“Your client files are often referred to as ‘perfect examples’ of how client files should be should be (your files inspected by business quality were all to a very high standard). Your twelve month persistency levels [once a client has joined us they have stayed with us] stand at an excellent 100%. This is outstanding, especially when considering the types and levels of business you are completing.”

Compliance Supervisor at Network Direct.
Network Direct are the regulated entity. Lucent Financial Planning are an appointed representative of Network Direct Ltd who are authorised and regulated by the Financial Conduct Authority
Lucent receives industry recognition

Lucent receives industry recognition

by | Sep 25, 2020 | | 0 Comments

For the second year running, Lucent have been recognised in the Investment Life & Pensions Moneyfacts Awards, being Commended in the Retirement Adviser of the Year category this year.  Winners were announced in an online event earlier this month, that replaced the...

Don’t just take our word for it – here’s what our clients have to say.

Seasonal franchise for a better work life balance.

Seasonal franchise for a better work life balance.

Louise Walsh started her franchise of The Christmas Decorators in 2014, with the goal of pursuing a business opportunity which allowed her to make a higher income, have greater flexibility over her time and achieve a better work-life balance. “I was coming up to 50...

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Reviews and Ratings for Financial adviser Steven Rowe, Birmingham

Testimonials 

Julie Bedford, Birmingham

We both understood the importance of financially planning for our future before we retired. But when a parent dies and you find yourself at your most vulnerable I was able to make a quick decision to retire early confident that we had enough funds to do so, and enabling me the time to sort out the estate without worrying about work.

Stuart, Solihull

Steve advised me to retire three years early (after changes meant early retirement would reduce defined benefit pensions). Three years later, I am still as wealthy as I would have been had I went into the office. Thanks for the three years’ holiday, Steve.

Rachel, Birmingham

Steve is brilliant! He is thought provoking and has really made us think about our long term future and plans! We completely trust him to help us achieve our financial goals

Rob & Julie

Thank you soooo much for your valued advice – this has enabled us to achieve our dream of early retirement and a ‘most wished for’ move to Cornwall

Colin, Birmingham

I find Lucent to be a very friendly and sociable, very professional and trustworthy. I am confident to have Steve Rowe and his staff as my financial advisers and so far have successfully accumulated my retirement funds

Anon, Birmingham

I would highly recommend the services. Advice has been given in a very clear and professional manner without any pressure to make investment decisions that I am not fully sure of

Steve B, Solihull

All my complex demands are always considered, followed by excellent advice. Steve has been outstanding the last 7 years , so I’m looking forward to an exciting retirement

The performance of the financial direction work well and he’s helping us look at projections for the future and manage our money to get the best out of it

Chris, Solihull

Steve saved me annual income tax bills in excess of £60,000 after I’d bought an investment abroad. If it were a number of years before I noticed, the tax penalties would have been huge.

Charlotte, Solihull

Kelly has been extremely professional throughout the whole process of my future financial planning, explaining complex financial matters in a way I have fully understood. Kelly is a cheerful person, who is extremely approachable but also very knowledgeable. I trust Kelly’s advice

Sandra and Craig, Birmingham

>We officially became millionaires earlier than expected thanks to a pension, tax savings and high-performing investments over six years — that’s not even including our home.