Introduction to the Video

Striving for perfection in investing can often lead to paralysis and poor decision-making. In this video, behavioural expert and former financial adviser Carl Richards explains why chasing the “perfect” portfolio is counterproductive and highlights the importance of building a portfolio that you understand and can stick with during market volatility.

Richards argues that the obsession with perfection—whether it's finding the ideal investment or crafting the perfect asset allocation—often distracts investors from the fundamentals, like actually getting started or sticking to their plan. He emphasises the need to focus on simplicity and behaviour, rather than optimisation, as the true key to long-term success.

The video also addresses the challenge of “noise,” with endless claims about the next best investment. Richards advises ignoring these distractions and focusing instead on building a low-cost, broadly diversified, passive portfolio. As indexing pioneer Jack Bogle famously said, it may not be the best strategy ever devised, but it’s far better than the countless bad ones.

If you’re an investor struggling to find the “perfect” approach, this video offers valuable guidance to help you take action and stay the course.

Disclaimer: This video does not constitute financial advice. We recommend that you speak to a qualified financial planner for advice tailored to your individual circumstances and goals. Financial markets may go up or down, and you are not guaranteed a return on your investment. Past performance is not necessarily a guide to future performance.