Introduction to the Video

Just as you trust your doctor to prioritise your health, trusting your financial adviser is essential for your financial well-being. In this video, financial author and consultant Herman Brodie, an expert in adviser-client relationships, explains why trust is the cornerstone of a successful adviser-client partnership.

Brodie highlights how trusting your adviser reduces the perceived riskiness of investing, lowering anxiety and helping clients avoid the common mistake of reacting emotionally to market volatility. Trust not only provides peace of mind but also fosters better long-term decision-making.

The video also addresses the unfortunate reality that some advisers have acted in their own interests rather than their clients’, eroding trust in the profession. Brodie emphasises the difficulty of rebuilding trust once it's broken and advises clients to assess two critical components when choosing an adviser: competence and benevolence.

Competence refers to skills, qualifications, and fiduciary responsibilities, while benevolence is the less tangible sense that an adviser truly has your best interests at heart. Ultimately, Brodie suggests following your gut instinct when determining whether someone is the right adviser for you.

This video offers valuable insights into how to select a trustworthy financial adviser who is both skilled and genuinely committed to your success.

Disclaimer: This video does not constitute financial advice. We recommend that you speak to a qualified financial planner for advice tailored to your individual circumstances and goals. Financial markets may go up or down, and you are not guaranteed a return on your investment. Past performance is not necessarily a guide to future performance.